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Apply to Exhibit

General Information

The 2025 Artivál Art + Wine + Music Festival (ARTIVÁL) makes its debut in downtown El Cajon on June 7th, spanning Main Street from Magnolia Ave. to Claydelle Ave. This one-day event aspires to be the largest art and wine festival in East County, offering a free and public celebration of creativity and culture. Featuring over 50 accomplished artists from across San Diego, Los Angeles, Orange County, Baja, and beyond, ARTIVÁL presents an engaging experience filled with live entertainment, gourmet food trucks, and a beer and wine garden showcasing premier regional wineries and San Diego’s top breweries.

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All artwork exhibited is at the artist’s sole risk. By participating, artists release the Downtown El Cajon Business Partners Association, the City of El Cajon, and all affiliated personnel from any responsibility for loss, damage, or injury. Artists are responsible for insuring their work, handling sales tax collection per California law, and ensuring all submissions are original. ARTIVÁL reserves the right to remove any work that does not meet festival standards. Application fees are non-refundable, and there are no refunds due to weather. Photographs or promotional materials taken at the event may be used for future marketing.

Rules & Regulations

  1. Artwork Display: All exhibited work must be for sale and remain within the artist’s allotted space, which should be attractively maintained throughout the event. ARTIVÁL does not collect sales commissions.

  2. Jury Process: A panel of professionals selects artists based on originality, quality, concept, and presentation. The jury’s decisions are final. Some master artists may receive direct invitations.

  3. Application Notifications: Applicants will be informed of their status on March 31, 2025 via email. Accepted artists must purchase their booth within one week to confirm their participation.

  4. Booth Selection: Spaces are assigned on a first-come, first-served basis. Limited corner and double booths are available at an additional cost.

  5. Setup and Breakdown: Load-in starts at 6:00 AM on June 7, 2025. Artists are responsible for booth setup, including lighting and battery-operated power. Breakdown begins at 6:00 PM.

  6. Exhibition Hours: Artists must be present at their booths during festival hours. Leaving early will impact future invitations.

  7. Artist Awards: A panel will present awards for Best Artist in Medium and Best in Show during the festival.

  8. Security: Artists are responsible for securing their work. ARTIVÁL is not liable for theft, loss, or damage.

  9. Weather Considerations: The festival takes place outdoors with no contingency plan for rain. Artists should prepare accordingly.

  10. Electricity: Electricity is not provided. Artists requiring lighting must bring battery-operated systems. Gas-powered generators are not allowed.

  11. Booth Regulations: Music, alcohol, food sales, and non-art-related promotional materials are prohibited. A clean white tent will be provided, but artists must bring their own display furnishings.

  12. Seller’s Permit & Taxes: Artists must comply with all California tax laws and have their seller’s permit available onsite.

  13. Insurance: Artists must obtain their own insurance and list the Downtown El Cajon Business Partners Association and City of El Cajon as additional insured parties.

  14. Professional Conduct: All participants must act respectfully. ARTIVÁL reserves the right to remove any artist violating festival policies.

  15. Photography & Promotion: ARTIVÁL may use photographs of artist booths and work for promotional purposes.

  16. Additional Policies: Children must be supervised. Smoking is prohibited within the festival grounds.

Booth Information & Pricing

Booth fees vary based on size and location. Artists will select their booth during registration.

  • 10' x 10' Single Aisle Booth: $150

  • 10' x 10' Single Corner Booth: $200

  • 10' x 20' Double Aisle Booth: $250

  • 10' x 20' Double Booth (Corner + Aisle): $350

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​All sales are final once booth space has been purchased. Refunds are not provided for any reason.

ARTIST PARTICIPATION CONTRACT

All artwork submitted and displayed at ARTIVÁL is done so at the artist’s sole risk. By participating in the festival, artists release the Downtown El Cajon Business Partners Association, the City of El Cajon, and all affiliated personnel (collectively referred to as "Released Parties"), from any liability related to injury, damage, or loss affecting artists, exhibitors, guests, or artworks. Artists are responsible for insuring their own works and ensuring compliance with California sales tax regulations.


Artists must adhere to all conditions outlined in the ARTIVÁL Application. Failure to comply with these terms may result in the termination of the artist’s participation and immediate removal from the festival. All submitted works must be original and created by the artist, either individually or through specifically identified collaborations. The festival reserves the right to remove any work that does not meet its standards or falls outside the accepted category, with such determinations being at ARTIVÁL’s sole discretion. Refunds will not be issued in the case of inclement weather.


By participating, artists grant ARTIVÁL permission to use submitted photographs and promotional materials, as well as images taken during the event, for marketing and promotional purposes in current and future festival years. Additionally, artists consent to the release of their name for public sales and promotional opportunities. Artists further agree to hold harmless, indemnify, and defend the Released Parties from any claims, damages, or liabilities arising from their participation in ARTIVÁL.

Select Your Show Specific Medium Category
If accepted to ARTIVÁL, what size booth are you interested in purchasing?
Multi-line address

A minimum of 4 images must be submitted. One should be of your tent display and three others of artwork examples.

Application Fee
$20

A $20 application deposit is collected for processing and will be applied to your booth space when reserved.

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